New Product



New Product

Steering Wheel


New Product

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aBoUt Us

Welcome to ML Direct,
your trusted partner in auto accessories.


ML Direct introduces high quality MICHELIN branded products to new customers everyday, all over the world.

Identifying and working closely with the best retail, online and distribution partners in each market, we work hard to understand customer needs and to match this with the correct MICHELIN branded product offer.

Our focus is on delivering the best quality products to our customers worldwide and to backing that with world class customer service.

As an Official Licensee of Michelin, our NPD (New Product Development) team is constantly working with our global partners looking for ways to innovate and develop new products with a focus on performance and sustainability.

Our products keep you safer on the road and protect your vehicle.